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Chief Marketing Officer

Digaf Microfinance Institution

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Business

Marketing Management

Addis Ababa

1 Position

2025-12-19

to

2026-01-20

Required Skills

marketing management

Fields of study

Marketing

Full Time

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Job Description

Digaf Microcredit Provider S.C. is a fast-growing financial institution operating in Ethiopia’s evolving digital and field-based lending ecosystem. As the institution scales its lending portfolio and customer base, Digaf seeks to strengthen its commercial growth capability by recruiting a Chief Marketing Officer (CMO) who will transform marketing into a measurable growth and revenue engine.

This role goes beyond brand visibility. It is a commercial, performance-driven leadership position focused on borrower acquisition, conversion, retention, trust-building and sustainable portfolio growth in compliance with National Bank of Ethiopia (NBE) standards.

The Chief Marketing Officer (CMO) will be responsible for designing and executing Digaf’s end-to-end growth strategy across digital and physical channels. The CMO will use data, behavioral insights, and cross-functional collaboration to drive measurable outcomes in lending volume, customer adoption, and revenue performance.

The role requires a strong balance of strategic leadership and hands-on execution in a high-volume lending environment.

3 Duties and Responsibilities:

3.1 Growth Strategy & Market Expansion

  • Develop and lead Digaf’s comprehensive growth strategy covering customer acquisition, conversion, retention, and referrals.

  • Design customer segmentation frameworks based on behavior, usage patterns, and decision logic, rather than demographics alone.

  • Apply consumer psychology and behavioral insights to influence borrower decision-making.

3.2 Performance Marketing & Revenue Growth

  • Lead multi-channel performance marketing initiatives with clear CPA, ROI, and attribution metrics.

  • Optimize borrower acquisition funnels to reduce friction and improve conversion rates.

  • Drive measurable growth in:

    • New borrower acquisition

    • Repeat borrowing and product usage

    • Portfolio expansion and revenue contribution

3.3 Cross-Functional Leadership

  • Work closely with Product, Risk, Sales, Operations, and Digital teams to ensure alignment between messaging, product design, and service delivery.

  • Collaborate with the Risk team to ensure targeted growth enhances portfolio quality.

  • Equip field teams and onboarding staff with effective messaging, sales tools, and communication guidelines.

3.4 Brand, Trust & Compliance

  • Position Digaf as a trusted, responsible, and customer-centric financial brand.

  • Lead transparent, compliant marketing communication aligned with NBE regulations and consumer protection principles.

  • Strengthen customer trust, satisfaction, and long-term engagement. 

4. Key Success Indicators

The CMO’s performance will be evaluated based on measurable outcomes, including:

  • Growth in active borrowers and loan disbursements

  • Improved end-to-end conversion rates

  • Reduction in cost-per-acquisition (CPA)

  • Increased repeat borrowing and customer retention

  • Improved portfolio quality linked to better targeting and segmentation

  • Enhanced customer trust indicators (e.g., NPS, reduced complaints, consistent engagement)

Job Requirements

  • Senior-level experience in growth marketing, performance marketing, or revenue leadership roles within:

    • Fintech

    • Telecom

    • Digital platforms

    • Consumer finance or related sectors 

  • Strong understanding of behavioral science, borrower psychology, and consumer decision-making.

  • Hands-on experience with:

    • Funnel analytics

    • Attribution models

    • Data-driven experimentation and optimization

  • Proven ability to translate insights into measurable revenue and growth outcomes.

  • Strong cross-functional leadership, execution discipline, and commercial mindset.

How To Apply

Interested and qualified candidates are invited to submit:

  • A detailed CV

  • A cover letter highlighting relevant experience and achievements

Applications should be submitted to hr.admin@digafcredit.com

Digaf Microcredit Provider S.C. is an equal opportunity employer and encourages qualified professionals to apply.

Fields Of Study

Marketing

Skills Required

marketing management

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