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Sales Officer (Software)

Horra Trading

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ICT

Computer Science and Information Technology

Addis Ababa

1 Position

2025-12-09

to

2026-01-02

Required Skills

achieve sales targets

Fields of study

Information System

Software Engineering

Marketing Management

Management

Full Time

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Job Description

Everything starts from an idea. But every idea might not see the daylight of success without hard work and diligence. 15 years ago, Horra Trading was just an idea in the mind of Mr. Adem Kedir who meticulously worked day and night to turn it into a reality in 2005, basing himself on his extensive skill and knowledge in coffee and coffee trade. Mr. Adem Kedir’s coffee trade career started as the succeeding generation from his grandfather Mr. Abbahawa and his father Mr. Kedir Hadjji Hassan in Ethiopia. As the third generation successor of the family coffee business, Mr. Adem has made the leap from his involvement in traditional and domestic coffee market to international coffee trade by forming his own business entity by the name of Horra Trading in 2005.

What was started as a simple trading business entity in 2005, Horra Trading has made it possible to create diversified businesses under Horra Corporate Group. Currently, Horra Corporate Group business portfolio includes coffee and oil seeds export, coffee plantation, automotive assembly, import and distribution, propylene technology manufacturing, technology, real estate development and transit and forwarding. Currently, Horra Corporate Group is led by the CEO, Mr. Adm Kedir, and by qualified and experienced professionals, with 550 permanent staff members and 800 temporary workers working in the corporate office and in different business units.Horra is currently looking a talent who is ready to share our dreams and be on the same boat to navigate through out the dynamic business world with promising a glowing opportunities to craft a desirable career map for talents. Our company is would like to hire a Sales Officer to work in our “Tech” business wing. 

Duties & Responsibilities:

  • Perform sale visits activities in according to sales approach and plan.

  • Sell software products by establishing contact and developing relationships with prospects and recommending solutions.

  • Interact regularly with prospect clients and customers through convenient means (i.e.cold and warm calls, e-mail, on site visit, etc.).

  • Attend and organize trade exhibitions, conferences and meetings to build the Company images and meet potential customers.  

  • Prepare accurate and timely reports, maintain potential customer contact records, and handle enquiries quickly and professionally.

  •  Gather background information on potential customers to increase knowledge about their needs and potential value.  

  • Work towards consistently achieving and exceeding monthly sales targets to ensure accomplishment of the overall Company’s target.

  • Understands business implications of decisions and displays orientation to profitability.

  • Demonstrate knowledge of market and competition and aligns work with strategic goals.

  • Producing innovative ideas and sales activities to meet objectives/ targets.

  • Perform other duties as requested. 

Job Requirements

  • BSc in Software Engineering, Information System or BA in Marketing Management, Management or in other related disciplines.  

  • At least 2 (two) years of demonstrated work experience. 

  • Sound financial acumen. 

  • Demonstrated success in selling products (Provide previous experience and achievements) 

  • Ability to identify and qualify new sales leads

  •  Experience in scheduling and leading product demos and client meetings

  •  Strong ability to generate leads, close deals, and build long-term client relationships

  •  Ability to collaborate effectively with our tech and product teams

How To Apply

Interested applicants can submit their curriculum vitae along with  work experience testimonial letters THIS LINK within the next 5 (five) consecutive days

Fields Of Study

Information System

Software Engineering

Marketing Management

Management

Skills Required

achieve sales targets

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