The Draught Manager role exists to define the draught strategy in the country and guide the implementation of it through the Sales Team. She/He will be the owner of the Draught Strategy definition, from the RTM to the Perfect Serve, having P&L responsibility and coordinating the Team of the trade marketing coordinator, from the channel strategy definition to the POSM definition and management

Key Responsibilities

• STRATEGIC MINDSET

  • Have a strategic mindset to define a sustainable draught strategy focusing on: RTM, Portfolio, Quality, Services, Equipment’s

  • Have a 360° mentality to manage and influence different areas/functions: commerce, logistics, capabilities, sales operations, finance

• RESEARCH MARKET ANALYSIS & COMPETITIVE BENCHMARKING

  • Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.

  • Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.

  • Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools. 

• PROJECT EXECUTION AND MANAGEMENT

  • Design strategy focused on attracting, developing and retaining customers.

  • Revised the DBE strategy in Ethiopia in collaboration with the Global team to offer a better consumer experience and create efficiency

  • Define dedicated target by region in term of DBE, Brand and additional KPI

  • Have a better control of the Draught Equipment in the market and in house, to forecast and improve year on year our Assets strategy and performance

• LEADERSHIP

  • Provide leadership and expertise that establishes credibility with business partners and increase the focus on draught

  • Drive the opco results on draught, influencing the sales team (123 SRs) via an indirect reporting

• STAKEHOLDER MANAGEMENT

  • Enable alignment among commercial teams (i.e., Sales, Marketing, Trade Marketing)

  • Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included

Job Requirements

Experience and Skills

• Degree qualifications (BA, BSc, MA, MBA, MSc) in the following fields are preferable: Economics, Finance, Accounting, Business, or Marketing.

Education

• 5 Years and above in relevant areas and Prior experience in the following areas would be enabling: 

• Sales

• Trade Marketing

• Marketing

• Project Management

• Finance

How To Apply

Interested applicants can apply through THIS LINK

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!