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Area Sales Manager

Awash Wine Share company

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Business

Marketing Management

Gondar

1 Position

2025-12-04

to

2025-12-16

Required Skills

achieve sales targets

Fields of study

Business Management

Marketing

Full Time

Share

Job Description

The role holder is responsible to manage sales and sales administration activities in his/her specified geographic area by planning itinerary of execution. He/she is also responsible for executing agent development strategy, SR Development.

Duties & Responsibilities:

  • Prepare area sales plans and targets in alignment with RSM’s overall plan

  • Conduct periodical visits to Agents and key outlets under his responsibility and produce visit report

  • Drive sales volume to achieve sales target set for the area

  • Receive and handle objections/complaints of agents or outlets

  • Accountable for availability, visibility, and accessibility of Awash range in priority outlets

  • Understand and communicate price dynamics in the area

  • Close follow-up and monitor performances and activities of sales Representative/Van Salesman/Agent under his supervision

  • Conduct weekly and monthly stock count and reporting by SKU 

  • Receive sales orders and track stock availability at Awash Wine S.C.

  • Prepare and communicate all required reports in accurate and timely manner

  • Ensure adherence of FIFO stock movement method at Agent warehouse 

  • Evaluate Agent and Sales Representative performances

  • Actively participate in promotional activities conducted in his/her area

  • Support Agent to increase sell-in and sell-out performances and report on agent sales results

  • Develop route plans, ensure route, and price adherence of Agents and Sales force

  • Coordinate proper communication of Recommended Retail Prices (RRP) of the company products to outlets

  • Participate in forecasting monthly, quarterly, and annual agents’ sales volume

  • Analyze area market trends and discover new opportunities for growth

  • Address potential problems in the area and suggest prompt solutions

  • Suggest new services/products and innovative sales techniques to increase customer satisfaction

  • Liaison between Finance, Customer service, Sales operations, Marketing, Agents, and Outlets for smooth functioning of the business

  • Assess the market and reflect on competitor activities in the area that require counter strategy

  • Follow-up and report on activities that disturb the market (under/over pricing, transshipment, hoarding, etc..) in the area

  • Manage identification, collection, and replacement of defective/damaged products

  • Ensure proper allocation and distribution of POSM to outlets

  • Execute the picture of success in key outlets of his/her territory according to Awash standards per channel (merchandising, visibility, price, must have SKU)

  • Coach and develop sales team

  • Follow-up employee’s attendance and report to Human Resource department. 

  • Arrange and lead the monthly department team meeting and share points raised to concerned individuals and departments.

  • Attend weekly and monthly regular management meetings and share the information to his/her team. 

  • Responsible for coaching and mentoring subordinates while providing ongoing instruction and support. 

Job Requirements

Education : 

  • MA Degree or BA Degree in Marketing or Business Management or Accounting or related fields.

Experience : 

  • 6 Years of Work Experience for MA Degree or 8 Years of Work Experience BA Degree on Sales and Distribution or in related activities, out of which 2 Years of Work Experience in Managerial position. 

How To Apply

All interested and qualified candidates can apply at THIS LINK by sending non-returnable CV and cover letter on or before December 15, 2025

Fields Of Study

Business Management

Marketing

Skills Required

achieve sales targets

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