Duties & Responsibilities:

People/Leadership/Capability:

• Monitoring of the Area team’s performance and motivating them to reach & exceed their targets

• Leading by example and creating a sense of ownership and accountability with all Team members

• Initiating & inspiring others to come up with new ideas, innovations and better ways of working

• Manage people for success by having frequent one-on-one conversations to ensure expectations are met through a well-planned performance review process

•  Coaching & building the capabilities of sales staff and the Distributor’s crew members through consistent & ongoing on-the-job training

Key Distributor Management/RTM:

• Responsible for the implementation and daily follow-up of the Company’s Route-to-Market Strategy, including the ways of working within the Distributor's (Agent's) business

• Ensure a consistent availability & distribution of the Company’s products

• Establishing, maintaining and expanding the regional customer base in line with the Company’s vision and mission statements

• Develop, maintain and measure calling schedules of sales staff, both internal and external (Distributor’s crew)

• Create, plan, review and manage the frequency of delivery routes

• Building good business-to-business relationships with Distributors (Agents) through regular meetings, feedback sessions and formal performance review

• Close monitoring of stock levels in Warehouse and Satellite warehouses of the Distributor in conjunction with the Distribution department to ensure zero stock-outs of product

• Building good relationships with the warehouse, operations and distribution teams

Business Performance and Execution:

• Monitoring of sales targets vs. actual sales, for both sales staff & Distributors (Agents) with daily follow-up and feedback

• Achieve sustainable growth & sales targets through the correct ways of working, as per the Company’s RTM standards

• Implementing regional sales plans and execution of agreed action plans

• Responsible for the execution of the Company’s pricing strategy, including regular feedback to the business about changing trends in the marketplace and competitor activities

• Management of all working tools in their respective Region, i.e. Vehicles, Mobile devices, sales system, etc.

• Responsible for the allocation, placement & proper utilization of Fridges and POS items together with the Trade Marketing team

• Accountable to achieve and increase profit per crate in their respective Territory

Customer Relationship Management:

• Act as the Company’s number 1 Contact point for both internal & external customers

• Create a culture within the Region to build sound customer relationships.

• Handling customer complaints and queries by delegating clear responsibilities to Team members to resolve within the expected timelines

• Develop an understanding of all Customer needs and support Team members in how to address those needs

• All product quality-related queries to be resolved ‘As First’ priority at all times

• Social responsibility to identify and support all Community projects in line with business goals

Planning and Administration:

• Setting an example with good planning & preparation of own schedule (day, week & month)

• Able to develop sales updates, presentations and business proposals to support regional growth

• Planning, execution and management of regional budgets, incl. on-time submission of expense/settlement reports

• Management of database integrity & proper utilization of all sales systems

• Handle requests & queries from senior managers and/or their administrative assistants

• Plan meetings and translate all business communications to the Regional Teams

Job Requirements

MA/BA Degree in Marketing Management, Business Administration, Management or related fields with Professional Experience
4 to 6 years of relevant experience, of which 2 years in a managerial position in the FMCG industry, OR equivalent

How To Apply

The application closing date is December 15, 2025. Qualified applicants should submit their applications through

THIS LINK or jobs@habeshabreweries.com.

References will be taken, and background checks will be carried out in conformity with Habesha’s HR Policy. Habesha Breweries S.C. operates within an equal opportunity policy and actively encourages diversity, welcoming applications from all persons meeting the skills and experiences required.