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Sales Administration & Performance Analyst (Castel Winery)

BGI Ethiopia

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Business

Business Sales and Marketing

Addis Ababa

2 years

1 Position

2025-11-28

to

2025-12-16

Required Skills

achieve sales targets

Fields of study

Business Management

Business Administration

Marketing Management

Accounting & Finance

Full Time

Share

Job Description

Support sales performance and revenue growth by monitoring the distributors’ order process and the primary and secondary sales reporting. preparing
Track and analyze Distributors and their customers sales performance by collecting, analyzing internal and external data and metrics both quantitative and qualitative using the Company systems, DRINKIT, Eleader, CNET 

Duties & Responsibilities

Monitor Distributor sales order 

  • Collect from Distributor monthly order plan, compare it with month target and notify STMM and ASM of match or gaps

  • Receive sales pre-order from the distributors,

  • Confirm stock availability and validate pre-order or ask distributor to adjust the order, confirm amount to be paid

  • Receive proof of payment from the agent, transfer it to Finance

  • Create the order in DRINKIT

  • Follow-up with Supply Chain on the due order delivery

  • Follow-up with Supply Chain on the due order delivery, inform distributor on the shipment and get confirmation of due reception at distributor’s end

  • Prepare a monthly TRT (Truck Turnaround Time) report to track the duration from factory dispatch to distributor warehouse delivery.

Monitor Distributor Sell-In performance 

  • Report daily on distributor’s purchase or company sales

  • Report weekly and monthly on sales achievement vs. set target

  • Issue monthly sales dashboard and sales by distributor by SKU report

  • Refresh and validate monthly outlet master data, including Key Account to ensure accuracy and completeness.

Monitor Distributor Stock and Sell-out 

  • Collect weekly, every Monday, stock at distributor’s end, validate its accuracy through consistency check (previous stock, purchase, etc,)

  • Update weekly, monthly the sell-out template, with last week purchase and closing week stock

Monitor CNET Distributor’ secondary sales 

  • Provide support to Distributor for their proper use of CNET

  • Monitor Distributor’ CNET data accuracy and exhaustivity  

  • Track and report weekly on Distributor CNET coverage sales vs. its Sell-out

  • Issue and analyze weekly monthly CNET sales, tracking sales level, number of transactions, POS invoices, SKU performance, distributors performance: top 10 customers, not ordering customers,

  • Analyze results flagging over or under stock situation and sell-out of the period vs, previous week/month, flag good or bad performance and report to STMM and ASM

  • Review the Distributor Van Truck Effectiveness Dashboard monthly to generate insights on productivity, visit reach, successful sales rate, and non-productive time.

  • Prepare a monthly DSR/Van Truck performance report, analyzing planned vs. actual key account visits, successful outlet reach, and average working start and end times.

  • Develop and update an Execution Dashboard for Key Account Representatives, including scorecards on availability, pricing, quality, call completion, success rate, and trade asset conditions.

  • Report to STMM, ASM and respective agents

Monitor Free Goods 

  • Issue timey and ahead of activation free goods request

  • Follow-up delivery to end beneficiary

  • Ensure tinely free goods refund

  • Isse monthly free goods use report and for the distributors in comparison with their sales. Provide free goods use analysis. Flag any free goods misuse or incompliance 

Sales forecasting and target setting 

  • Based on historical trends, prepare Budget, R1, R2 sales targets at SKU-Distributor-Month levels

  • Prepare monthly distributors’ target over its channels and main customers

Provide any ad hoc analysis 

  • Conduct RRP analysis to review Castel Winery’s recommended retail price (RRP) by outlet and sales channel.

  • Perform promotional effectiveness analysis, including pre- and post-promotion evaluations

Sales Process Improvement 

  • Identify opportunities to streamline sales processes and workflows based on data analysis. Collaborate with cross-functional teams to implement process improvements.

  • Perform other duties and responsibilities as assigned by the line manager

Job Requirements

  • The position requires a minimum of bachelor’s degree in management information system or Statistics or IT or Accounting and Finance or Business Management or Marketing Management or Business Administration related field of studies.

  • 2-years’ respective experience in sales operation, sales admin, customer service or related sales activities

  • Ground knowledge of sales operations

  • Experience with CRM systems is an asset

  • Field experience in sales will be an added advantage

  • Attention to detail

  • Problem solving skills

  • Proactivity

  • Working under tight time deadlines.

  • Teamwork

  • Advance Excel Skill.

  • Good command of communication in English and Amharic (writing, reading, speaking)

How to Apply:

Apply using THIS LINK

Fields Of Study

Business Management

Business Administration

Marketing Management

Accounting & Finance

Skills Required

achieve sales targets

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