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Senior Marketing Officer

Laesk Net Trading PLC

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Business

Marketing Management

Addis Ababa

6 years - 8 years

1 Position

2025-11-12

to

2025-12-13

Required Skills

marketing management

Fields of study

Marketing

Business

Communication Technology

Full Time

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Job Description

Company: Laesk Net Express

Position: Senior Marketing Officer

Abilities

  • Strong networking skills with business actors.

  • Proven ability to mobilize customers to use express services.

Skills

  • Excellent communication skills with corporate clients.

  • Strong understanding of working environments and express service systems.

  • Good computer literacy, including Microsoft Office applications.

  • Experience with Photoshop and social media networking.

Duties & Responsibilities:

  • Own strategic planning and execution of 360° marketing campaigns across seasonal, brand, and product initiatives.

  • Lead cross-functional campaign planning, aligning messaging, creative assets, and timing across all customer touchpoints.

  • Leverage customer data and market insights to build segmentation strategies that enhance personalization and performance.

  • Partner with CRM and loyalty teams to grow customer lifetime value and retention.

  • Work closely with Creative and Media teams to ensure brand consistency and message cohesion across all platforms—email, paid media, web, social, in-store, etc.

  • Analyze campaign performance and customer feedback to continuously optimize marketing efforts.

  • Monitor industry trends, competitor activities, and customer behaviors to inform strategic planning.

  • Mentor junior team members and contribute to a high-performing, collaborative marketing culture.

Job Requirements

Experience

  • Proven experience in Express Service, Marketing, and Sales.

  • Full understanding of the Express Service ecosystem and operations.

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or related field.

  • 6–8+ years of proven marketing experience (preferably in express, logistics, retail, fashion, or lifestyle industries).

  • Deep understanding of omnichannel marketing, brand storytelling, and customer engagement strategies.

  • Proven ability to lead complex campaigns with multiple stakeholders and tight deadlines.

  • Strong analytical skills with experience in customer segmentation and performance reporting.

  • Excellent communication and leadership skills.

  • Proficiency with tools such as Google Analytics, Salesforce, Adobe Analytics, or similar platforms.

How To Apply

Interested candidates should submit their detailed CV and a cover letter via email : laesknettrading@gmail.com/info@laesknet.com

Fields Of Study

Marketing

Business

Communication Technology

Skills Required

marketing management

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