Job Expired
Dashen Brewery
Business
Marketing Management
Addis Ababa
6 years
1 Position
2025-03-27
to
2025-04-03
provide improvement strategies
organise information
Business Management
Economics
Marketing & Salesmanship
Full Time
Share
Job Description
To drive RTC strategy across Dashen value chain by building a world class route to consumer system focusing on Salesforce effectiveness, distributor management, advantaged trade terms, commercial plans and demand forecasting.
Job Title: Route to consumer (RTC) Manager
No. of Position: 1
Location: Addis Ababa
Leadership Responsibilities
Requires a person who is extremely organized, dependable, and self-motivated with the ability to excel in a hands-on, fast paced environment,
Disciplined & creative leader with the ability to bring to life world-class line of brands,
Build strong relationships & expand influence to get things done at pace,
Able to manage and is able to flex their style based on the stakeholder/function interacting with,
Ability to work within a complex matrix organization & handle ambiguity well While this role does not have any direct reports, the ability to lead and influence decisions and decision makers is critical.
Functional Capabilities
Ensure brilliant execution of our customer and consumer programs and therefore transform Route to Consumer in order to establish this as an area of competitive advantage and a key enabler to the achievement of both our Marketing and Sales Strategy to deliver NSV and OP objectives.
This is a commercial position aimed at building RTC Development knowledge and awareness and adoration within the sales force as well as key stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.
Deliver breakthrough business performance through influencing and working with others
Top Accountabilities
Develop a proper RTM leveraging on our strong beer distribution channel and propose deliverable actions, plans and initiatives to accelerate growth in existing whilst also proactively tapping into emerging channels
Increasing coverage and distribution to Gold Distributor standards through Implementing distributor operational effectiveness to required standard (warehousing stock management)
Reviewing distributor performance on Distributor Management System to gain insights and target impactful activities with desired Return on Investment (ROI)
Develop and implement a Capability training program for the Distributor Leadership Team on Commercial, Finance, HR, Supply & IS.
To initiate and take leadership in implementing motivating incentives to the distributor teams to support new route to market for spirits to deliver exceptional results for spirits.
Build productive working relationships with customers (Internal and external) and regional field sales team
Gather insights on prevailing market trading terms, analyze retail audit data to grow Numeric distribution, implement tactical and strategic plans to beat competition.
BA Degree in Sales, Marketing, Business Management, Economics and related fields.
Minimum of 6 years’ experience preferably in the FMCG environment.
Key competencies
Demonstrate a successful track record in terms of market share capture, market penetration, brand building, customer service and satisfaction, and volume growth.
First Line Sales Management in a major consumer goods company ideal.
Strong commercial awareness.
high degree of self-motivation and drive
Ideally able to demonstrate successes in leading, building and developing a team
IT literacy and the ability to handle electronic data; (Advanced word and excel skills)
Fluent in Amharic and a strong command of written and spoken English
Interested applicants who met the MINIMUM requirements should send their application and CV to the following address from March 27, 2025 To April 2,2025. Only shortlisted applicants shall be contacted.
Dashen Brewery Share Company,
Gondar and Debrebrehan Plants
& Addis Ababa Dashen Brewery Head Office building
E-mail to: jobs@dashenbeer.et
Please mention the Title of the position you applied for on the subject line of your email.
Fields Of Study
Business Management
Economics
Marketing & Salesmanship
Skills Required
provide improvement strategies
organise information
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