company-logo

Marketing Expert

GIZ Sequa GMBH

job-description-icon

Business

Marketing Management

Addis Ababa

7 years

1 Position

2025-03-25

to

2025-04-08

Required Skills

execute marketing plan

+ show more
Fields of study

Marketing Management

Marketing & Salesmanship

Full Time

Share

Job Description

sequa gGmbH is a globally operating non-profit development organisation. Since 1991 sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2023) and reported a turnover of EUR 60 m in 2023.

We are offering a project-based assignment as 

Marketing Expert (m/f/d)

Location:   Addis Ababa, Ethiopia 

Assignment Period: April 20, 2025 – July 31, 2025

Working time scope:   up to 20 days 

Project:        SME Support Scheme in the GIZ-Special Initiative "Decent Work for a Just Transition"

Job Code:   ETH-1013 Marketing Expert 

The Project

Within the GIZ Program Special Initiative "Decent Work for a Just Transition", sequa implements the "SME Support Scheme targeting growth orientated SMEs" project in Ethiopia. With this, sequa aims to facilitate business growth and job creation of Ethiopian small and medium enterprises (SMEs) by increasing their competitiveness and productivity so that their products and services will satisfy the demand on local and international markets. A specific focus will be provided for women-owned SMEs, job-creation, and employability training for women. 

Benefiting companies receive flexible and demand-oriented funding (management consulting, technical training, financial competence/business plan development, qualification, applied research activities, etc.). A special focus will be on advisory services to improve access to finance. The support scheme is expected to contribute to the change management and business growth of SMEs.

sequa has selected Minab IT Solutions PLC (HaHuJobs) through vetting process. Minab IT Solutions PLC provides Software Development, IT Consultancy, and Digital Solutions. HaHuJobs is an online platform in Ethiopia that connects job seekers with employers, utilising technology to simplify the job search and recruitment. The platform has identified several challenges in the Ethiopian job market, including a disconnect between the education system and employer demands, resulting in high youth unemployment and a shortage of qualified candidates. Furthermore, HaHuJobs offers comprehensive services for employers in vacancy posting and recruitment processes. These holistic services equip employers with all the necessary tools to post job announcements, collect applications, analyse candidates online, qualify applicants, conduct interviews, assess candidates, and ultimately hire the right individuals.

The objective of this assignment is to increase the visibility and brand awareness of HaHuJobs services through designing and implementation of market plan and digital marketing campaign. This will bring impactful result in enhancing increasing website traffic, total active HahuJobs Web Platform users and all Telegram bot users. 

Duties & Responsibilities:

  • Assess current marketing practices of the company and suggest practical improvements,

  • Assist in the creation of suitable marketing plan for the HaHuJobs platform and its services focusing on enterprises,

  • Assist the company in implementing core activities outlined in the marketing plan,

  • Design a digital marketing campaign relevant to the Ethiopian context and market,

  • Share best marketing practices and knowledge with the marketing team of HaHuJobs, 

  • Coach with plan implementation (incl. guidance on content, postings, visuals, style consistency, and campaigns),

  • Implementing SEO and SEM strategies to improve online visibility.

Job Requirements

Your Qualification / Skills

  • Bachelor's degree or higher in Marketing/sales, or a related field,

  • National expertise in marketing campaigns that targets the youth and early professional demographics, 

  • Ability to take national brands and make them known internationally,

  • Proven experience and visible achievement in the digital marketing of service-based products,

  • Strong communication skills in English and Amharic,

  • Excellent writing and reporting skills in English.

Your Working Experience

  • More than 7 years of relevant professional experience in marketing and communication,

  • Proven experience in marketing and increasing brand awareness of organizations and products,

  • Strong experience in B2B Digital Marketing,

  • Previous experience in consulting similar companies is an advantage.

How to Apply

Please send us a cover letter, your CV in the EuropeAid format, relevant resumes, and your daily fee expectation in ETB. If you apply as a firm, please send your company profile and financial proposal. Please provide a clear description of achievements created for consulted companies in the past.

The CV template can be downloaded THIS LINK

Please send us your application by no later than April 7th, 2025, to vacancies.eth@sequa.de with the subject line "ETH-1013 – Marketing Expert".

Fields Of Study

Marketing Management

Marketing & Salesmanship

Skills Required

execute marketing plan

Related Jobs

about 22 hours left

HaHuJobs

Marketing Manager

Marketing Manager

time-icon

Full Time

3 yrs

1 Position


Bachelor's Degree in Marketing Management, Marketing and Business or in any related field of study with relevant work experience in market analysis, planning and management. Duties & Responsibilites: - Develop and prioritize a product roadmap based on user feedback and market research. - Analyze metrics to identify improvement areas and stay updated on industry trends. - Coordinate with cross-functional teams for effective implementation of product updates and launches. - Create and implement a comprehensive marketing strategy that aligns with HaHuJobs' mission and business objectives. Desired Skills and Knowledge: - Proven experience in marketing management, especially in tech or recruitment. - Expertise in recruitment platform marketing strategies. - Strong campaign management and lead generation skills. - Excellent communication and relationship-building abilities.

Addis Ababa

2 days left

Super SGS Trading

Deputy Supervisor of Production for Digital Marketing

Marketing Manager

time-icon

Full Time

3 - 15 yrs

1 Position


Bachelor's Degree in Economics, Marketing, Management, Business Administration or in a related field of study with relevant work experience Duties & Responsibilities: - Plans, organizes, directs, and controls the overall activities of the organization. - Designs and implements policies and strategies that will make the organization profitable. - Works by planning, organizing, directing, and controlling the organization's human resources and workforce to achieve the organization's short- and long-term goals. - LMS Platform enables production work - Recruiting, training, and hiring new employees. - Monitoring whether each task and sub-task is running properly and achieving the intended goal - Monitor and report on all work processes

Addis Ababa

2 days left

ETHIO LINKER TECHNOLOGIES, PLC

Promoting Officer EGSM Application (Commission)

Sales Promoter

time-icon

Other

2 yrs

5 Positions


Completion of 12th Grade with relevant work experience More than 1,000 cars line up at a gas station every day. If you load 100 people, you will earn 700 birr per day. Duties & Responsibilites: - Approach drivers waiting in line at gas stations and introduce them to the EGSM app. - Help users install the app on their smartphones and start a trial period. - Verify that each installation is complete and that users have entered their phone numbers. They send us the user's phone number for commission. - Speak respectfully and politely when interacting with those who are not interested or who may be beneficiaries. - Report the number of copies they have uploaded to the controller every day. Required Skills: - Strong communication and speaking skills - Ability to approach people in a polite and professional manner - Basic smartphone knowledge to assist with the installation process - Must be willing to work at various gas stations and assembly areas.

Addis Ababa

2 days left

Eternal Media and Promotion PLC

Social Media Manager

Social Media Manager

time-icon

Full Time

1 - 2 yrs

1 Position


Master's or Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or in a related field of study with relevant work experience in social media management or digital marketing. Duties and Responsibilities: - Develop and execute social media strategies to grow brand presence and engagement. - Create, schedule, and manage content across various social media platforms. - Monitor audience interactions and respond to comments and messages to enhance engagement. - Analyze social media performance metrics and optimize strategies based on insights. - Collaborate with content creators and designers to ensure high-quality visuals and messaging. - Stay updated with social media trends, platform updates, and best practices. - Assist in managing paid social media campaigns (Facebook Ads, Instagram Ads, etc.). - Support influencer collaborations and community-building initiatives.

Addis Ababa

2 days left

Super SGS Trading

Sales Supervisor

Sales Supervisor

time-icon

Full Time

3 - 15 yrs

4 Positions


Bachelor's Degree in Marketing, Economics, Management, Business Administration or in a related field of study with relevant work experience Duties & Responsibilities: - Lead and manage a team of sales representatives to achieve sales targets - Develop and implement effective sales strategies and plans - Providing guidance and support to the sales team, including training and advice - Develop and maintain relationships with key customers and partners - Conduct regular performance reviews and provide constructive feedback - Working with other departments to deliver products and services seamlessly Required Skills: - Have sufficient experience in digital marketing - Strong knowledge and understanding of LMS - Experienced in cold calling and face to face sales - Proven track record of achieving sales goals and driving revenue growth - Effectively leading and training sales representatives

Addis Ababa

4 days left

DongTang Busines Consultancy PLC.

Social Media Marketing

Social Media Manager

time-icon

Full Time

0 - 1 yrs

1 Position


Required Gender: Female No prior experience or specific education is required, if you: - Have a passion for sales & marketing - Enjoy creating and engaging on social media - Speak fluent English, Then this is for you! We’ll equip you with the skills to become a professional social media marketer. Duties and Responsibilites: - Develop and implement social media strategies to align with business goals. - Create, curate, and schedule high-quality content (text, images, videos, and stories) for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others. - Engage with followers, respond to comments and messages, and build a strong online community. - Monitor social media trends, competitors, and industry best practices to improve engagement. - Track and analyze social media performance using tools like Google Analytics, Meta Business Suite, or Hootsuite. Benefits: - Earn while you train. - Improve your communication and engaging skills - Join a supportive and energetic team.

Addis Ababa