Job Expired
Marketing Manager - Smart Betting PLC
Ethio jobs
Business
Marketing Management
Addis Ababa
5 years
1 Position
2025-03-04
to
2025-03-13
plan marketing campaigns
implement marketing strategies
market research
Marketing
Full Time
Share
Job Description
Smart Betting is seeking a results-driven Marketing Manager to lead strategic marketing initiatives in the betting industry. This role focuses on driving brand awareness, customer acquisition, and retention through multi-channel marketing campaigns, partnerships, and data-driven strategies. The ideal candidate will have strong expertise in digital marketing, market research, and brand positioning, along with leadership experience in managing teams and cross-functional collaboration. If you have a passion for creating impactful marketing strategies that drive business growth, we invite you to apply.
Key Responsibilities:
1. Strategy Development:
Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
Work closely with senior management to align marketing efforts with company goals and business objectives.
2. Campaign Management:
Design and manage marketing campaigns across various channels, including digital marketing (social media, SEO, PPC), email marketing, affiliate marketing, and offline channels.
Analyze market trends and competitor strategies to inform campaign strategies and positioning.
3. Customer Insights & Targeting:
Conduct market research to understand customer behavior, preferences, and needs in the betting space.
Segment customer data to create targeted campaigns that maximize engagement and conversion rates.
4. Brand Management:
Ensure consistent brand messaging across all marketing materials and campaigns.
Strengthen the brand’s positioning in the market to build customer loyalty and increase lifetime value.
5. Partnerships and Sponsorships:
Build and manage relationships with affiliate partners, influencers, and other strategic partners to drive traffic and revenue.
Explore sponsorship opportunities, such as sports events or teams, to increase brand exposure.
6. Budget Management:
Oversee the marketing budget and ensure effective allocation of resources for maximum ROI.
Track and report on campaign performance to adjust strategies and optimize budget spend.
7. Compliance and Legal Considerations:
Ensure all marketing materials and campaigns adhere to relevant Betting or National lottery regulations, industry standards, and local laws.
Job Requirements
Required Skills and Qualifications:
Experience: 5 years of experience in managing marketing, preferably within the Betting company, beverage and soft drinks, Event and entertainment sectors.
Digital Marketing: Strong knowledge of digital marketing strategies, including SEO, PPC, social media, and content marketing.
Analytical Skills: Ability to interpret data, measure KPIs, and use insights to improve marketing strategies.
Communication: Strong written and verbal communication skills
Creative Thinking: Ability to develop unique marketing campaigns and promotions that stand out in a competitive market.
Leadership: Experience managing a team of marketing professionals and collaborating across departments
How to Apply
Submit your updated resume via email: lidiya.ashenafi@ethiojobs.net with a subject line "Marketing Manager"
Fields Of Study
Marketing
Skills Required
plan marketing campaigns
implement marketing strategies
market research
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