VisionFund Micro Finance Institution (S.C) is an Institution established according to proclamation No. 40/96 to provide financial services to the productive poor in the rural and urban areas of Ethiopia. VisionFund MFI is currently operating in five of the Regional States of the country. VisionFund MFI is looking for competent candidates for the position of Director, Marketing and Partnership Department. The successful candidates will have skills and experience that meet the following requirements:

Duties & Responsibilities:

• Planning, organizing, directing, coordinating, controlling and supervising the marketing and partnership activities of the Institution;

• Formulating and proposing marketing and partnership policies of the Institution for approval by higher management bodies;

• Assess and find out potential partners for VF MFI.

• Evaluate the effectiveness of existing partnerships 

• Performs thorough evaluations of business opportunities created through marketing and partnership through analysis of potential business, competitive analysis, market analysis, performance analysis, technology platforms, and strategic fit.

• Conduct the evaluation and development of the business’s long-term marketing plan across the operation’s departments. 

• Lead the research in the development and review of the branches marketing and network map.

• Guide the marketing pre-feasibility and feasibility studies for new branch opening. 

• Lead and coordinate pricing studies for new as well as existing products. 

• Lead and co-ordinate product development and assessment of their effectiveness. 

• Lead the development of comprehensive long and short term promotional and partnership programs.

• Monitor and follow-up application of the Institution’s brand (logo, colours etc.) for use at all premises, ATMs and promotional items.

• Lead and coordinate Institution wide partner’s and customer satisfaction survey and provide feedback for improvement.

• Design and formulates an appropriate marketing and partnership strategy;

• Identify market opportunities and develop targeted value offerings;

• Conduct programs designed to create, maintain and disseminate favorable image news about the Institution;

• Communicate the values, ambitions and major activities undertaken by VF and disseminates findings of major activities to the appropriate community, government authorities, donors and other stakeholders using written and electronic media;

• Identify key media opportunities and execute media campaigns to enhance VF MFIs reputation and to ensure the Institution's key messages effectively reach target audiences;

• Write up success stories of clients and distributes to appropriate target audiences;

• Handle publication of periodic news bulletins of the Institution and distributes to all concerned parties;

• Study and implement various marketing business ideas. 

• Documents and shares lessons learned from the experiences of other national and international MFIs;

• Perform all other duties contributing to good image building and creation of good will.

• Work cooperatively with different Departments.

• Performs other duties assigned by the immediate supervisor

Job Requirements

1. MB/MBA/BA degree in Marketing Management, Business Management, Economics or related fields

2. EXPERIENCE:

A minimum of 8/10 years of relevant experience, preferably in MFI.

1. TECHNICAL AND OTHER SKILLS

• Proven experience in marketing and communication roles, preferably in a similar industry.

• Proficiency in crafting and executing comprehensive marketing strategies to drive brand awareness and market penetration

• Strong knowledge of marketing principles, strategies, and tactics.

• Excellent written and verbal communication skills.

• Extensive knowledge of digital marketing and social media platforms.

• Capability to develop a long-term vision and strategic plan for the marketing department aligned with the overall goals of the organization

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Strong analytical skills and ability to interpret data to drive marketing decisions.

• Creative thinking and problem-solving abilities.

Place of Work:   Addis Ababa/Head Office/

Terms of Employment:   Permanent

Salary & benefits: as per the company scale and attractive salary: The Institution has also attractive benefit packages for the position including Institution’s car with adequate fuel allowance

How to Apply

• Candidates who fulfill the above requirements can send the application letter, updated curriculum vitae with names and addresses of up to 3 references and non-returnable copies of credentials to VFE_Vacancy@wvi.org or in person to VF MFI SC Head Office located Gerji Mebrat Haile or P.O. Box: 31478

                                 Women applicants are highly encouraged to apply

Note: - Only short listed candidates will be contacted for subsequent assessment