Marketing and Research Manager is responsible for developing and implementing marketing strategies that align with the company's goals while conducting in-depth market research to inform decision-making. 

Duties & Responsibilities 

• Conduct qualitative and quantitative research to gather insights on market trends, customer preferences, and competitive landscape.

• Analyze data to identify opportunities for product development, positioning, and pricing strategies.

• Prepare comprehensive reports and presentations to communicate findings to stakeholders.

• Collaborate with senior management to define marketing objectives and develop strategic marketing plans.

• Identify target markets and create customer segmentation strategies.

• Develop and manage marketing campaigns across various channels (digital, social media, print, etc.).

• Oversee brand positioning and messaging to ensure consistency across all platforms.

• Monitor brand performance and make recommendations for improvements.

• Manage relationships with external agencies, vendors, and partners.

• Track and analyze the effectiveness of marketing campaigns using KPIs and metrics.

• Utilize tools like Google Analytics, CRM systems, and social media analytics to assess performance.

• Adjust strategies based on data-driven insights to optimize ROI.

• Lead and mentor a team of marketing professionals, fostering a collaborative environment.

• Delegate tasks effectively and ensure team members have the resources needed to succeed.

• Conduct regular performance reviews and provide constructive feedback.

• Develop and manage the marketing budget, ensuring efficient allocation of resources.

• Monitor expenses and report on budget performance regularly.

• Work closely with stakeholders & teams to align marketing efforts meet with overall business objectives.

• Present research findings and marketing strategies to management team.  

• Stay updated on industry trends, emerging technologies, and best practices in marketing and research.

• Attend trade fair, conferences, and networking events to enhance knowledge and professional connections.

Job Requirements

• Education: Bachelor’s degree/Master’s degree in Marketing, Business Administration, or a related field.

• Experience: 12/10 years of experience in marketing, market research, or a related field with 3 years managerial experience.

• Strong analytical skills with proficiency in data analysis tools.

• Excellent written and verbal communication skills.

• Proficiency in digital marketing platforms 

• Creative thinking with a strategic mindset.

• Ability to work collaboratively in a fast-paced environment.

How to Apply

• Application is only through THIS LINK or via email: recruitment@habeshacement.com

• Please send your credential/CV in a single PDF/Word format

• Write the position name you apply for on the headline/Subject of your email and also make sure that your file/CV is named by your full name