Role purpose:

This position is responsible for executing the traditional media strategy for the CBU – brand, products, DFS, segments, Enterprise business unit and other key BU’s of Safaricom.

Key accountabilities and decision ownership

• Manage strategy and setup of all campaigns.

• Identify and understand the target audience for all campaigns.

• Analyze market trends and conduct dip stick research.

• Understand the Ethiopian media landscape including digital.

• Develop and maintain media station relation and ensure all stations and registered as Safaricom’s supplier.

• Develop and manage media bookings and ensure all selected stations receive their schedules on time.

• Ensure media stations get their PO on time and follow up with campaign progress.

• Reconcile media orders and ensure stations are paid on time.

• Negotiate the best rate with stations and provide efficient plan for each BU. 

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, etc.

• Collaborate with team to create high-quality content around important, relevant terms and maintain consistent voice across all programs.

• Support and manage the monitoring agency to track media performance, provide comprehensive report and ensure Safaricom is compensated.

• Research and test partnerships with new stations including regional to expand our reach and/or lower our cost-per-acquisition.

• Establish and maintain scalable processes that ensure best practices in campaign and lead management.

• Stay up to date with latest trends and changes within Ethiopia media landscape to improve and optimize marketing team performance.

Core competencies, knowledge, and experience:

Business Competencies:

Working With Others

• Consciously takes steps to make the most of every conversation/interaction.

• Identifies people’s needs, interests and motives to be able to influence the decisions they make.

• Communicates simply to excite and engage people.

• Pro-actively adapts own style and approach to build rapport, and work with others more effectively.

• Builds and maintains strong relationships and networks.

Operational Excellence

• Targets effort and resources on high value, high impact activity

• Focuses on achieving maximum performance and driving continuous improvement.

• Thinks about processes and problems cross-functionally and end-to-end.

• Uses knowledge of products, technology, process, systems and policy to solve problems.

Creativity and Innovation

• Finds creative ways to exploit opportunities and solve problems.

• Takes risks and pushes what is possible.

• Experiments with new and innovative approaches

Business Know-how

• Uses data and research to make decisions.

• Balances current and future needs

• Thinks and acts like an owner of the business.

• Acts in line with legal, regulatory, professional, and ethical standards

Working With Change

• Responds flexibly to changing situations.

• Manages the business and people aspects of change to drive performance.

Project and Program Management

• Defines scope and deliverables in terms of time, cost, quality, and business benefit.

• Schedules activity and identifies resource needs, dependencies, and synergies.

• Evaluates progress, mitigates risks, and addresses issues.

Must have technical / professional qualifications:

• Explains the functionality and benefits of our products and services in simple terms that excite and engage our customers.

• Matches our products and services to our customers’ needs.

• Explains the value of Safaricom solutions compared to our competitors.

• Fixes problems with maintaining service.

Business Development & Planning

• Identifies and qualifies opportunities to develop and support new business.

• Able to grow business through connecting to existing and new platforms.

Negotiation

• Uses a range of techniques and approaches to make agreements that add value for Safaricom and our Customers.

• Understands customers' commercial drivers and leverages them in negotiations.

Competing to win

• Brings energy and passion to work and always aims to beat the competition.

• Knows what the competitors are offering, how our offer compares and uses market data to drive decisions.

Service Quality and Planning

• Monitors Customer Satisfaction and NPS

Financial Responsibility:

Responsible for developing, monitoring, and reporting on the expenditure of the media spends-Opex

How To Apply

If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to update your candidate profile on the career portal and then Click on the apply button. HERE Remember to attach your resume.

The closing date for receiving applications is   Monday, 15 April 2024, 5:00pm