Job Expired
Manager-Category Brand
Ethio jobs
Business
Marketing Management
Addis Ababa
6 years
1 Position
2024-04-11
to
2024-04-16
Marketing Management
Social Science
Full Time
Share
Job Description
Department Commercial
Reports to Marketing Manager
Direct Reports Jr. Brand Manager
JD Number RSDP/CD/JD/012
Indirect reports
Incumbents
Purpose statement
Under direction of the Marketing Manager, the Category Manager has the overall responsibilities of to execute brand strategy for one or more key brands/categories through researching, developing, advertising, and promoting the brand in order to create a strong brand that increases profitability, builds customer loyalty, and increase market share for the company.
Duties and Responsibilities
Functional and Behavioral Competence
Brand development & follow up
· Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
· Participates in the development of the company’s long-term planning that identifies new business opportunities, markets and partners.
· Manages the overall creative process for a single product, or group of products and services.
· Carrying out consumer research, monitor market trends, and identify potential areas in which to invest, based upon consumer needs and spending habits.
· Coordinates regular meetings and preparing regular reports outlining the brands’ performance.
· Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
· Prepares periodic reports outlining the brands’ performance
Results driven,
Interpersonal Skills Communications skills.
Professional Excellence
Product/Brand Promotion
· Manages and coordinates the production of TV commercials, newspaper and magazine advertisements, and direct mail packs, email campaigns, websites, and exhibition stand, road shows to ensure the right message is delivered for their product or service.
· Coordinates the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays
· Organizes events, photo shoots, launching parties, brand related meetings
· Participates in creative meetings, including photo and film shoots, trade show exhibitions.
· Liaises and works closely with art designers, media buyers and printers, distribution partners, product developers to make sure the company’s brand values and image are followed.
Results driven,
Interpersonal Skills Communications skills
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media
Managing & Developing Staff
· Manages a team of junior staff who may be engaged in branding & promotion activities staff.
· Guide internes.
Coach Skill
People-oriented
team work
EHS Compliance
· Conduct risk assessment on regular basis in order to ensure safe and healthy working environment to employees
· support the EHS person and the staff association to ensure the working environment is conducive and free of any hazard.
· Ensure the safety compliance
· Responsible for all security matters related to the wellbeing of the employees, movement of vehicles, the organizations properties and activities in the premises of the operation
· Comply to the EHS requirement of Wilmar in the day to day operation
· Ensure on time incident reporting
Process knowledge
Incident investigation and prevention skill
Risk assessment knowledge Detail oriented
Job Requirements
Tier Level Competency Requirement:
Tier 1 – Very good understanding of the position's roles and responsibilities. Creative, energetic and team player. Proven track record on brand, promotion, and customer development
Tier 2 – Excellent understanding of the position's roles and responsibilities. Creative, energetic and team player. Proven track record on brand, promotion, and customer development. Proven experience on product launches
Tier 3 – Phenomenal understanding of the position's roles and responsibilities. Creative, energetic and team player. Proven track record on brand, promotion, and customer development. Proven experience on product launches and campaigns. Success records on brand creation and development
Tier Level Specification:
Tier 1:
MBA/BA Degree in Marketing Management or social science field of study
Minimum 6 years for BA and 4 years of experience for MBA in related filed of which three years as Marketing Manager
How to Apply
Interested and Qualified applicants can apply online by using THIS LINK
Fields Of Study
Marketing Management
Social Science
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