Job Expired
Trade Market Research Analyst
KOMARI Beverage
Business
Marketing Management
Addis Ababa
3 years - 5 years
1 Position
2024-02-13
to
2024-02-23
Business Management
Business Administration and Management
Marketing
Business Administration
Marketing Management
Economics
Full Time
Share
Job Description
Komari, a leading beverage company specializing in Arada, a popular hard seltzer, is seeking a skilled and insightful Trade Market Research Analyst to join our dynamic market research team. As a Trade Market Research Analyst, you will play a crucial role in understanding market trends, customer satisfaction levels, and our product's market share. Your findings will directly contribute to our strategic planning and decision-making processes, enabling Komari to maintain its competitive edge and navigate through market challenges efficiently.
Conduct Customer Satisfaction and Market Share Surveys
Design and execute comprehensive surveys to assess customer satisfaction levels and determine our product's market share.
Utilize various methodologies, including online surveys, face-to-face interviews, and focus groups, to gather actionable insights.
Analyze survey data to identify trends, preferences, and areas for improvement.
Develop Reports, Presentations, and Dashboards:
Compile and analyze data to create detailed reports highlighting findings, recommendations, and the impact of trade marketing activations.
Design and maintain dynamic dashboards that provide real-time insights into market trends, customer satisfaction metrics, market share statistics, and the effectiveness of marketing initiatives.
Prepare engaging and informative presentations tailored to various audiences within the organization, including executive leadership, sales teams, marketing departments, and trade marketing teams.
Present Findings and Answer Questions Clearly and Concisely:
Clearly articulate the implications of research findings to stakeholders through formal presentations and informal discussions.
Respond to queries from team members and management, providing detailed explanations and evidence-backed responses.
Facilitate decision-making by offering data-driven insights and recommendations.
Support to Trade Marketing Team:
Collaborate closely with the trade marketing team to understand their research needs, focusing on the evaluation of promotional strategies and activations.
Measure the impact of trade marketing activations on sales performance, brand visibility, and customer engagement.
Provide insights and recommendations to optimize trade marketing strategies and campaigns.
Job Requirements
Education:
Bachelor's Degree in Market Research, Statistics, Economics, Business Administration, or a related field
Experience:
3 -5 years of Proven experience in market research or a similar analytical role, preferably within the beverage industry or FMCG sector.
Skills:
Strong analytical skills with proficiency in statistical software (e.g., SPSS, SAS) and data visualization tools (e.g., Tableau, Power BI).
Excellent communication skills, both written and verbal, with the ability to present complex data in an understandable manner.
Detail-oriented with a knack for identifying trends and insights in large datasets.
Ability to work independently and collaboratively in a fast-paced environment.
Personal Attributes
Proactive and self-motivated with a strong work ethic.
Highly organized and systematic in work
Team-oriented, with the ability to work collaboratively across departments.
Flexible and adaptable, able to navigate changes and priorities effectively.
How to Apply
Those who meet the above requirements can submit their CV to the following link Click here
Kindly Note that only short-listed candidates will be contacted.
Female applicants are highly encouraged to apply.
Fields Of Study
Business Management
Business Administration and Management
Marketing
Business Administration
Marketing Management
Economics
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