About our organization

Hey Trading PLC is a company formed by three young individuals who are passionate about providing goods and services to fulfill the market need. Considering the needs for original and genuine electronics products in the market, the first business stream of Hey Trading PLC was formed with the brand name “Hey Mobile and Computers”. 

One of the gaps in the Ethiopian market being the lack of a reliable marketing service provider, Hey Trading took the opportunity to utilize the in house marketing expertise and provide a quality marketing service to different corporate organizations and formed Hey Marketing Solutions as the second business stream.

Our company, Hey Marketing Solutions specializes in delivering customized promotional material sourcing, printing, event management, BTL marketing and digital marketing solutions to various clients. In doing so, our company is looking for a passionate and self-directed Senior Digital Marketer to join our team

The senior graphic designer will be leading all concept developments, technical communication briefs with clients as well as managing social media accounts of clients and HEY marketing solutions. In addition, the senior digital marketer is expected to support the progress of junior graphic designers.

 Key Tasks and responsibilities

Key responsibilities are: -

A.    Planning

• The digital marketer should attend brainstorming sessions along with creative marketing manager to provide inputs and come up with a digital marketing strategy.

• The digital marketer should come up with digital marketing concepts that align with the sectors that the company will be having as clients.

 B.    Implementation

• The digital marketer should develop a digital marketing implementation document with a standard format after aligning with the creative and graphic design team

• The digital marketer should develop a campaign strategy document with a standard format after aligning with the creative and graphic design team

• The digital marketer should create and implement a content strategy to ensure required objectives are met

• The digital marketer should develop content calendars based on the strategy document

• The digital marketer should manage social media of clients and have a thorough follow-up

• The digital marketer should implement and follow up campaigns

• The digital marketer should create the appropriate engagements for social medias

• The digital marketer is responsible for copywriting for social media accounts (Textual contents, Captions, Email marketing, etc…)

•  The digital marketer should follow up accounts and draft analysis reports every month 

C.    Communication

The digital marketer should communicate with creative team to come up with marketing strategies and understand concepts requested by clients

The digital marketer should communicate with graphics design team to see if concepts are appropriately translated to visual elements

The digital marketer should be available in the chosen communication channels

• The qualities we are looking for are

• Self-direction

• Creativity

• Creative content development (multiple language use)

• Effective benchmarking and research capability

• Fantastic time Management

• Efficiency in communication

• Effective technology Tool use

• Growth Mindset

 Key Performance Indicator Focus Areas

• Growth in engagement and follower ship of managed digital platforms (including HEY) 

• On time content delivery

• Monthly digital platform analysis report

• Quality and diversity of content (reduced number of back-and-forth communications with account executive team and clients)

• New design knowledge, tool, feature or skill acquired monthly.

• New original content concept developed which can be presented to clients.

• Efficiency of working with account executive team and graphic design team

Direct working link with Creative marketing manager, Senior Account Executive

Reports to Creative Marketing Manager

Job Requirements

• BA Degree in Marketing Management

• At least 1-year direct experience in a digital marketing position.

• Experience in planning and development of digital marketing strategy.

• Experience in implementing digital marketing activities.

• Experience in taking roles for digital marketing and working in teams in a collaborative and consultative manner.

• Excellent presentation skills.

• Excellent interpersonal and team leadership skills--demonstrated ability to interact professionally with culturally and linguistically diverse staff.

• Ability to work independently, manage multiple tasks concurrently, and meet deadlines in a timely way with attention to detail and quality.

• Excellent English written and oral communication, as well as basic computer skills.

How to Apply

Interested applicants can apply using bethelhemabebe@heytrading.net