• Develop short- and long-term plans and budgets for the marketing and branding activities, monitor progress, assure adherence and evaluate performance

• Plan and execute marketing initiatives including ATL & BTL campaigns, events, sponsorships and corporate social responsibility programs

• Coordinate and oversee programs, technical assistance and resource materials to assist branches in the marketing, communications and positioning of their activities;

• Oversee strategies and marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to ensure that all marketing materials are in line with the bank’s brand identity.

• Measure and report on the success of marketing campaigns and events including assessing ROI and KPIs

• Conduct relevant market research regularly, coordinate and oversee the research and monitor trends;

• Develop & maintain strong working relationship with partners, creative teams, external agencies and vendors to deliver work on time & within the allocated budget.

Job Requirements

Qualification

MSC, MA, BSC, BA in Communications, Marketing Management, Business Administration or other related fields of study 

Experience

5/7 years of experience in relevant position in the banking industry of which 2 years as Principal Communication Officer or equivalent position 

Required no: One (1)

How to Apply

Interested and qualified applicants shall apply via the following LINK

Only Shortlisted Candidates will be communicated.

if you need more information, please call us on +251-11-5-260-795