The Marketing Manager will be responsible for developing and implementing marketing strategies to drive brand awareness, generate leads, and support overall business objectives. This role involves overseeing marketing campaigns, managing the marketing team, analyzing market trends, and collaborating with cross-functional teams to ensure effective marketing initiatives. The Marketing Manager will play a key role in driving customer acquisition, retention, and brand loyalty.

Responsibilities:

• Developing Marketing Strategies aligned with business goals. Identify target audiences, define marketing objectives, and establish key performance indicators (KPIs) to measure success.

•  Lead and manage a team of marketing professionals by Setting performance expectations, provide coaching and mentoring, conduct performance evaluations, and foster a collaborative and results-oriented team environment.

• Oversee the planning, creation, and execution of marketing campaigns across various channels, including digital, social media, email, content marketing, events, and advertising. 

• Develop and maintain a strong brand identity and brand voice. Ensure brand consistency across all marketing materials and channels. Monitor brand perception and conduct brand research to identify areas for improvement.

• Conduct market research and analysis to identify market trends, customer insights, and competitive landscape. Use data and insights to inform marketing strategies and make data-driven decisions.

• Oversee digital marketing initiatives, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. Collaborate with the digital marketing team to optimize digital campaigns for maximum impact.

• Drive content marketing strategy, including the creation and distribution of high-quality content such as blog posts, whitepapers, videos, infographics, and case studies. Ensure content is tailored to target audiences and aligns with marketing objectives.

• Collaborate with the lead generation team to develop and execute lead generation strategies. Optimize lead nurturing processes to drive lead conversion and support the sales team in achieving revenue targets.

• Monitor marketing performance using key metrics and analytics. Track campaign effectiveness, website traffic, conversion rates, and ROI. Provide regular reports and insights to stakeholders, highlighting performance and recommendations for improvement.

• Collaborate closely with the sales team and other departments to align marketing efforts with sales objectives. Provide marketing support for sales initiatives, product launches, and events. Foster effective communication and collaboration across teams.

Job Requirements

Qualifications:

• Master's or Bachelor's Degree in Marketing or a related field

• Proven experience in marketing, preferably in a managerial role.

• Excellent understanding of marketing strategies, tactics, and best practices.

• Solid knowledge of digital marketing channels and techniques.

• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

• Strong project management skills, including planning, execution, and optimization.

• Excellent communication, presentation, and interpersonal skills.

• Results-oriented with a focus on achieving marketing targets

• Familiarity with market research and competitive analysis techniques.

• Ability to adapt to changing market conditions and industry trends.

 How to apply

Interested applicants can send their Updated CVs via email: hr@ablazelabs.com