Job Expired
Digital Marketing Manager
Allure Communications PLC
Business
Marketing Management
Addis Ababa
1 years
1 Position
2023-06-05
to
2023-06-09
Journalism, media studies and communication
Marketing Management
Full Time
Share
Job Description
Design, implement, and manage dynamic and comprehensive digital marketing strategies for our clients, including but not limited to SEO, SEM, email marketing, and web analytics.
Create and curate high-quality, culturally appropriate, and engaging content to ensure optimal engagement with target audiences.
Monitor, analyze, and report on performance metrics to inform strategy adjustments.
Implement and manage community engagement strategies that enhance our client's brand image and customer loyalty.
Organize and coordinate project calendars, ensuring timely delivery of content and campaign materials.
Maintain up-to-date knowledge of industry trends, advancements in digital marketing tools, and societal shifts that may impact digital marketing strategies.
Devise and implement a social media strategy via competitive analysis, platform selection, benchmarking, messaging, and audience recognition.
Create, edit, publish, and distribute daily content (original text, images, video, or HTML) that fosters genuine relationships and prompts community members to act.
Establish and enhance company pages on each platform to raise the profile of the company's social content.
Oversee all user-generated content in compliance with each community's moderation policy.
Design editorial calendars and syndication schedules.
Constantly improve by capturing and analyzing relevant social data/metrics, insights, and best practices, then use this information to inform future actions.
Work with other departments (like customer relations and sales) to handle reputation, identify important stakeholders, and coordinate efforts.
Job Requirements
Fluent in both English and Amharic, with strong written and oral communication skills.
Bachelor's degree in Communications, Marketing, or a related field.
At least 1 year of experience leading digital marketing campaigns.
Proven track record in community engagement, with a deep understanding of Ethiopian societal norms.
Ability to manage multiple projects simultaneously, meet tight deadlines, and thrive in a fast-paced environment.
Excellent attention to detail and strong problem-solving abilities.
Extensive knowledge of digital marketing platforms and management tools, such as Google Analytics, Hootsuite, Buffer, or Sprout Social.
Familiarity with Adobe Creative Suite is a plus.
Ability to create a compelling presentation of past work using PowerPoint.
Previous experience in digital marketing or as a Digital Media Specialist.
Superb consulting, writing, editing (photo/video/text), presentation, and communication skills.
Proven experience with social networking and knowledge of social analytics tools.
Knowledge of online marketing and a solid grasp of key marketing channels.
Positive attitude, customer-centric approach, with strong multitasking and organizational skills.
A Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations is required.
How to Apply
Instructions to apply
1. Please submit a cover letter including salary expectations and date of availability.
2. Attach a PDF/Word copy of your resume to hr@allureethiopia.com by June 9, 2023.
This is a full-time in-office position offering a competitive salary and perks. We appreciate the interest of all applicants however only those selected for an interview will be contacted.
Fields Of Study
Journalism, media studies and communication
Marketing Management
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