Job Expired
Category Manager – Home and Personal Care
54 FMCG
Business
Marketing Management
Addis Ababa
5 years
1 Position
2023-05-30
to
2023-06-08
Marketing
Business
Full Time
Share
Job Description
Job Summary
The Category Manager role is to define category growth and development strategy by managing the brands performance, executing brands annual marketing plan and monitoring key brands Financial KPI’s such as Sales, Margin, Cost and budget.
Some of the duties may include market research, pricing, product marketing, communications, consumer insights, New product and packaging development. The Category Manager ensures the organization's message spreads across channels and to targeted audiences in order to meet sales objectives. He is also responsible for the development and execution of marketing and advertising campaigns.
Key Functions
Marketing lead for the Home and Personal Care Category that includes 555 Home care Range, Aura Personal Care range other Home and Personal Care Brands as per company business development.
Responsible for category, brand, and optimal category-based brand portfolio development and market share delivery as per agreed business plans
Responsible for consumer insights generation to drive brand /category NPD /Innovation opportunities maximizes brand growth, brand distribution footprint, margin/mix programs, communications, brand support pla,ns and ongoing innovation pipeline
Competitive landscape tracking for business insights and formulation of marketing programs to compete effectively in line with business capability
Development of Brand Communications in line with Brand Footprint and associated strategy
Develop, validate, document, and execute Group Innovation forum for alignment on priority growth projects and sustained business growth
Timely and best-in-class execution of agreed marketing programs to be a strong market leader in both oils as well as soaps and detergents
KPI Tracking and marketing reports for the Business Development Initiatives as well as any new launches
Responsible for ATL and BTL budget and programs required to support the brands with key metrics to track return on investment
Liaison with other functions- particularly with sales, supply, R&D, and finance for successful and financially viable execution of new products and marketing programs
Job Requirements
Competences
Analytical abilities and problem-solving skills
Highly developed written, verbal and presentation & interpersonal skills with the ability to communicate with stakeholders and colleagues
Ability to work effectively under pressure and meet established deadlines
Ambitious, resilient and driven, with the desire to succeed
Passionate about work with a can-do attitude
A team player capable of working cross-functionally in a collaborative manner
Relevant work experience would include significant exposure to emerging/developing markets
Education Qualifications and Requirements
Bachelor's degree, or equivalent certification in Business, Marketing, Retail, or related fields
Experience
5+ years of extensive marketing experience as Brand Manager or Category Manager level in a relevant field.
How to Apply
Submit your CV via email: careers@samanu.com
NB: Please title your application with subject line: -"Category Manager – Home & Personal Care "
Only those applicants who meet the above criteria will be contacted for an interview.
Application deadline: June 08, 2023
Fields Of Study
Marketing
Business
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