Royal Business Group seeking are looking for a dynamically and a professional driven individual to embrace the role of the Senior Marketing Expert for socks market. The candidate will be responsible for developing and executing the overall socks marketing strategy that encapsulates the uniqueness of our brands and products and is consistent in meeting the company’s objectives. Reporting to the DCEO, you will manage the marketing team, drive brand and socks product growth, building lifetime relationships with our existing and future customers, ultimately translating into sustainable revenue growth of the company.

Duties and Responsibilities

• Differentiate, develop and execute marketing strategy and plans for our unique markets.

• Build and drive customer acquisition strategies

• Developing and executing signature content, across all channels, that engages and connects our product customers and consumers

• Curate, and continue to enhance guidelines for brands, engagement and experience

• Drive content generation that best suits our unique customer base and segment

• Build and own the deliverables of a dynamic and practical marketing function featuring in-house teams or outsourced services

• Rapid execution for day-to-day marketing as well as longer term strategy

• Working creatively to optimize budget spend, reach and impact

• Drive internal systems to be a customer first company

• Actively understand, and translate customer profiling and demographics into driving marketing impact

• Customer focused learning, deep market analytics and key insights (qualitative and quantitative) to drive current and future growth

• Abreast with new trends, communication concepts, marketing and communications mediums and ideas

• Actively engage in the marketplace to learn, test, and  socks offerings and solutions

• Aggressively research all markets to fully understand our unique customers and the ways to emotively connect with them

• Developing marketing strategies and tactics to boost the company’s socks marketing share.

• Deploying successful marketing campaigns and advertisement strategy.

• Produce valuable and engaging content for our website, social media and blog that attracts and converts our target groups

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing advert material, like flyers, leaflets, brochures and banners for active promotion.

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly the requirements and skills

• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

• Up-to-date with the latest trends and best practices in online marketing and measurement

• Performs other related tasks as directed by the immediate supervisor.

Job Requirements

Qualification 

• MA or BA Degree in Marketing Management or related filed from recognized University. 

Work Experience

• Minimum of 2 years for MA or 4 years for BA experience in textile industry, product development in textile industry. 

Skills and behaviors

• Positive and upbeat member of the team 

• Strong communicator and Problem solver

• Channels Deep and active experience working with 

• Excellent communication and collaboration skills (spoken / written)

•  Versatile, dynamic in ensuring success through marketing initiatives

• Proven track record in driving big picture strategies into measurable and deliverables

• Great at writing and enabling positive and impactful lifetime relationships

• Self-driven, influencer and an inspirational people person

• Leading and being part of creative teams

How to Apply

Submit your CVs via Email to: hrroyalgroupeth@gmail.com or in person to Royal Foam Spring Mattress and Plastic Manufacturing located at Addis Ababa, Meskel Flower Road in front of Gazebo Square, Sterling Building 6th Floor for further information Contact Tel: +251911606592/ +251911412085

Note: Use " Senior  Marketing Expert" as the subject line of your email