Scope of Role

The Regional Trade Marketing coordinator is responsible for assessing the market, planning, implementing and reporting outlet-based activities and POS materials and assuring that every trading activity is done in alignment with the brand and trade marketing strategic targets for various regions.

The regional trade marketing coordinator works extensively with the regional sales team and HQ sales and marketing team.

Purpose of Role 

• The main purpose of this role is to coordinate the execution of trade marketing activities and the placement of company Promotional materials in the region in a way that is aligned with the overall trade marketing strategy and standard.
• Plan, execute and evaluate trade activities by incorporating the market insight/feedback from the region by closely working with the sales and marketing team.
• Coordinate the availability and distribution of trade marketing resources planned/needed for the region e.g cash, employees, Promotional materials,…..etc.
• keeping an inventory of company resources through the use of a digital system and anticipating future needs promptly. 

Key Responsibilities and Accountabilities 

• Trade visibility and Promotional Materials coordination.
• Conduct market visits with the sales team to assess the need in the market.
• Provide the necessary to the line manager information in the selection and allocation of trade marketing materials for the region.
• Coordinate the distribution and placement of materials.
• Assure material placement/use is aligned with the brand and trade marketing strategy.
• Implement tracking mechanisms for all trade marketing materials allocated for the region and maintain updated and accurate records of inventory.
• Assist in improving trade visibility of the region by gathering feedback from the market on trade Marketing materials and conducting periodic in-market checks on high-value merchandise.
• Work on activation and in-outlet events
• Develop activation mechanisms that are driven by the region’s market insights
• Assure alignment of activations with brand and trade marketing strategic plan.
• Assist in the allocation of adequate resources for the activation/event.
• Coordinate the availability and distribution of activation resources in a timely and structured manner. E.g. visibility materials, Brand ambassadors, cash.
• Recruit and Hire brand ambassadors for the region and train them on activations/events execution procedures.
• Manages external staff responsible for the region activations and events, mainly brand ambassadors.
• Coordinate the promotion of outlet-based events using various channels e.g posters, banners, social media in coordination with the consumer marketing team.
• Coordinate the execution, evaluation and scale up/down of activation mechanisms.
• Payment follow-up for brand ambassadors and other stakeholders involved

Job Requirements

Qualification and Experience Required

• Bachelor's degree in business or related fields
• High level of planning and organizing competencies
• High level of commercial and business understanding
• Energetic and market-driven attitude, industry exposure is added advantage
• Excellent communication skills and ability to work with others
• Eye for detail and proper record keeping
• Can speak and write English and Amharic fluently, additional language is a plus.
• Proficient in the use of email, Microsoft Word and Excel.
• 2 or more years of experience in sales and marketing or related fields.
• Have a valid driving license
• Driven to work in the field for at least half the time and able to work evenings

How to Apply

CLICK HERE