Job Expired

company-logo

Regional Trade Marketing Manager

BGI Ethiopia

job-description-icon

Business

Marketing Management

------

4 years - 5 years

Position

2020-09-17

to

2020-09-22

Required Skills
Required skills have not yet been specified for this position this job
Fields of study
No fields of study

Full Time

Share

Job Description

Job Description

Main Purpose

Responsible for the planning, quality execution of localized & consumer centric, channel-based activations (consumer facing trade activities) in line with the brand portfolio strategy of the company for the region, brand standard and calendar for the year.

Main Responsibilities & Accountability

  • Development of the regional trade and consumer activation plans for priority and non-priority channels in its specific region along with the National Trade Marketing Manager and with the input of the regional sales coordinator, in terms of:
  • Stays connected with consumers and contributes to the development of customer and shopper insights
  • Sets the objectives and activation drivers (sales, availability, visibility, affordability, service, quality) for priority /nonpriority channels in its region in agreement with the Regional Sales Coordinator
  • Develops of the yearly regional trade marketing plans by activating the customer drivers (availability, visibility, affordability, service, quality, activation) in agreement with the regional sales coordinator
  • Develops of the annual regional trade marketing budget for the assigned channels in agreement with the regional sales coordinator
  • Updates, follow ups the budgets on a monthly and quarterly level        
  • Adapts and reacts to the changes in the environment which affects the implementation of plans and activities in such a way the objectives set will be reached.
  • Split down the trade marketing budgeting on channel and activity level, on monthly level and ensure the budget execution vs plan.
  • Coordinating the business relationship with different with third party suppliers: advertising agencies, POSM & visibility materials suppliers, etc.
  • Manages the use and distribution of different POS materials
  • Monitors competitive activities on all customer drivers (availability, visibility, affordability, quality, relationship management, activation) and reports on a monthly basis or ad hoc
  • Monitors, reports and post evaluate the activities and events implemented
  • Monitors the execution of channel activities, sales force execution at the POS, etc via specific monthly monitoring formats.
  • Analyze sales performance and KPIs performance against targets on a monthly, quarterly and yearly basis in each of the channels and by total

Job Requirements

Required Skill

· Solid understanding of the Ethiopian market

· Communication & negotiation skills

· Works under pressure

· Strong report writing and presentation skills

· Solid analytical skills

· High creativity and innovative thinking

· Excellent communication ability (verbally & written)

Required Education and Experience

· 4-5 years of experience in Consumer Marketing, Trade Marketing, Account Management, or Category Planning,

· Bachelor’s Degree (Master’s Degree Preferred)

· Proven Budget management skill  

How to Apply

Interested applicants who fulfill the above criteria can submit their CV and application letter through online at recruitment.bgiethiopia@castel-afrique.com within 5 working days effective from the announcement of this notice. 

Kindly indicate the position title in the subject line of your email.

Additional Considerations

·      Applications received after the closing date will not be considered.

·      Only those candidates that are short-listed for interviews will be notified.

Related Jobs

about 4 hours left

Minaye PLC

Showrooms Sales

Sales Officer

time-icon

Full Time

0 - 1 yrs

5 Positions


Bachelor's Degree in a related field of study with relevant work experience Duties & Responsibilites: - Assisting customers in selecting the right furniture products to meet their needs. - Providing excellent customer service and ensuring a positive shopping experience. - Achieving sales targets and contributing to the growth of the showrooms. - Maintaining showroom cleanliness and product displays. - Building strong relationships with customers and promoting brand loyalty.

Addis Ababa

about 4 hours left

Drongo Technology PLC

ERP Sales Specialist

Sales Specialist

time-icon

Full Time

0 - 3 yrs

1 Position


Bachelor's Degree in Business, Sales, IT or in a related field of study with relevant work experience in ERP sales, B2B sales, or enterprise software solutions. Duties & Responsibilities: - Develop and execute effective sales strategies to promote DrongoERP to businesses across various industries. - Identify and engage potential clients, build strong relationships, and understand their business needs. - Conduct product demonstrations and presentations to showcase the benefits of our ERP solutions. - Work closely with the marketing and technical teams to tailor solutions that fit customer requirements. - Manage the full sales cycle, from lead generation and negotiation to closing deals. Required Skills: - Strong understanding of business processes and how ERP systems improve efficiency. - Excellent negotiation, presentation, and communication skills. - Ability to work independently, take initiative, and drive results. - Familiarity with CRM software and sales tracking tools is a plus.

Addis Ababa

about 4 hours left

Eco Real Estate

Sales Officer

Sales Officer

time-icon

Full Time

1 - 3 yrs

3 Positions


Bachelor's Degree or Diploma in any field of study with relevant work experience Duties & Responsibilites: - Identify and pursue new sales opportunities to achieve company sales targets. - Maintain strong relationships with existing customers. - Monitor market trends, competitor activities, and customer needs. - Prepare daily, weekly, or monthly sales reports. Required Skills: - Friendly - Humble - Good persuasive skills - Fluent in English - Data management skills - Proficient in social media - Previous experience in real estate sales

Addis Ababa

about 4 hours left

Intrinsic Consultancy PLC

Market Research & Business Development Analyst

Market Researcher

time-icon

Full Time

2 yrs

1 Position


Bachelor’s degree in Business, Economics, Marketing, Development Studies or in a related field of study with relevant work experience in market research, business development, consulting, or strategy. Duties & Responsibilities: - Conduct market entry research and sectoral analyses for both internal use and client-facing advisory projects. - Develop innovative project ideas to explore new business opportunities and drive growth. - Identify and evaluate business and investment opportunities across sectors and regions. - Perform competitor benchmarking, trend mapping, customer segmentation, and stakeholder mapping. - Contribute to the development of research reports, client presentations, strategic briefs, and proposals. Required Skills: - Proven ability to synthesize complex data into actionable insights and business recommendations. - Strong understanding of Private Sector Development - Strong written and verbal communication skills in English.

Addis Ababa

5 days left

ETERA

Social Media Marketing Manager

Social Media Manager

time-icon

Part Time

0 - 3 yrs

1 Position


Bachelor's Degree in a related field of study with relevant work experience Employment Type: Part Time Duties & Responsibilities: - Developing Social Media Strategies: Creating and implementing plans to increase brand awareness and engagement. - Content Creation & Management: Crafting compelling posts, videos, and graphics tailored to different platforms. - Analytics & Performance Tracking: Monitoring key metrics to assess campaign effectiveness and optimize strategies. - Trend Monitoring: Staying updated on social media trends, tools, and best practices. - Advertising & Promotions: Managing paid campaigns to boost visibility and conversions.

Addis Ababa

10 days left

Grace Chemicals Material Manufacturing

Market Research and Analysis Expert

Market Researcher

time-icon

Full Time

5 - 7 yrs

1 Position


Master's or Bachelor's Degree in Market Research, business, Economics, Statistics, Busines Administration, Data Science or in a related field of study with relevant work experience in market research or data analysis, out of which 2-3 years in a leadership or management role Key Responsibilities: - Lead and manage market research initiatives to support business decisions. - Collect and analyze data on industry trends, customer preferences, and competitors. - Translate research findings into actionable business insights. - Collaborate with marketing, sales, and product teams to align research with business goals. - Prepare reports and presentations to communicate insights to stakeholders. Skills & Competencies: - Leadership & Team Management - Research Methodology & Data Analysis - Strategic Thinking & Insight Generation - Communication & Presentation Skills - Project Management & Organization

Addis Ababa