SALES PROMOTER (West)

1.     West-1 (Gambela, Nejo, D/Dolo, Shambu and Nekemt)

2.     West-3 (Bedele, Metu, Bonga, Mizan, and Tepi)

Purpose of the job

The Sales Promotor is responsible for following the total market evolution of the assigned route(s) and territory through a collection of data by regular pos visits, creating and maintaining smooth relationships with customers, follow up of competitors’ sales activities, proposal, and execution of promotional activities.

Main duties & responsibilities

1.     Point of Sales

•  Document and file the list of all his(her) outlets including active outlets, temporarily closed and permanently closed outlets, and update relevant data regularly.
• Responsible to issue and register a unique BGI ID to all of his(her) outlets.
• Visit a minimum of 15 (fifteen) preselected outlets per day as per the schedule approved and submitted by the sales coordinator and fill the survey questions of the application “Tangio”.
• Visit additional outlets on demand.
• Obligated to visit every outlet in his(her) route at least once a month regardless of the sales volume contribution of that outlet.
• Maintain a very good and smooth relationship with all the customers.
• Check the level of stock inside the fridges of the outlets, secure the fridge planogram is respected; is fully utilized, and is correctly positioned. Take any corrective action when required.
• Check proper positioning and functionality of company assets, follow up on the timely cleaning of draft machines, Co₂ delivery, and product delivery.
• Negotiate with outlets for priority in dangling visibility and POS materials (banners, lightboxes, posters, etc)
• Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action required.
•  Increase the number of Point of Sale (POS) in his/her area by prospecting actively and finding new POS and New Markets.
• Effectively use the sales tools provided by the company and Routine daily/ weekly/ periodic reports on developments within his/her territory (Distributor/outlet) including relevant competitive information to aid management decisions.
• Conduct night visits at least three (3) nights per week and 3 outlets per night.

2. Consumers

• Carefully observe and evaluate consumer behavior and category
• Collect consumer-related information and inform product benefits and features.
• Build and maintain excellent relationship with consumers
• Recruit and organize influential groups or individuals and maintain a strong relationship with them to strengthen support in the market and to use them when the need arises.
• Arrange factory visits for influential people or groups when necessary

3. Promotional Activations

•  Propose promotional activations and execute approved promotions in collaboration with the sales team and immediate supervisor 
• Evaluate the result of the executed promotion actions and produce reports
•   Distribute any promotional material professionally and keep records.
• Communicate with consumers professionally and forward our product benefits and features.

4. In relation to competition

• Collect adequate information on competitors’ activity, and their market trend (distribution, pricing, promotional activities, etc...)
• Register retail outlets serving competitor brands only (draft or bottle) and closely follow up for penetration

5. In relation to increasing prospects/special market

•   Identify and develop new market potentials such as large-scale projects, new settlements, new areas, New channels, etc.
•   Communicate with different organizations’ labor unions and negotiate to have priority and influence preference in availing of our products and services in their clubs, canteens, or bars.

6. Report

• Weekly Outlet activation report (if any)

• Event Report (a day after the event)
• The fixed asset needs assessment,
• Fixed asset delivery report;
• Advertising materials need assessment;
• Advertising materials delivery report;
• Quarterly update outlet profile/ Route profile
• Number and details of new outlets opened and active each month
•   Number and details of closed and temporarily closed outlets each month
• Any other data/report requested by the coordinator

Required Skill

•   Excellent interpersonal and communication skills,
• Computer literate with basic knowledge of Word and Excel,
• Excellent Language skills on English, Amharic and other local languages,
• Driving license at least 2^nd grade with experience

Required Education

•  Degree or diploma in business or related field,

Required Experience

• 2 years for a degree and 4 years for  of working experiences and more on sales and marketing or other related Fields