Job Expired
Brand Manager
HST Consulting PLC
Business
Marketing Management
------
5 years
Position
2020-03-13
to
2020-03-31
Full Time
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Job Description
Job Description
HST is a knowledge company that provides services to clients across various industries.
HST endeavors to help its clients solve their business growth, operational, people, financial, tax, governance, risk, learning and compliance challenges with locally relevant solutions. As a local professional service firm, HST offers best practices that fully consider its clients’ unique circumstances and the social, political and economic environment they are operating in.
HST is powered by highly qualified and best in class multi-disciplinary professionals in strategy; human capital; audit; corporate finance; enterprise risk; technology; education; tax and outsourcing. The firm professionals are supported by up-to-date knowledge and modern technology specifically tailored to the Ethiopian business environment to provide solutions to clients’ issues that matters most.
The Senior Brand Manager will be the leader of HST’s Clients and Professional Services Division and closely work with HST’s Partners and Directors.
The position requires someone who has the following qualities: Energetic and intuitive brand strategist with exceptional leadership and communication skills; Proven ability to identify opportunities and deliver effective strategies to generate results; Experienced in strategic professional services marketing planning, and branding development; Adept in online and traditional marketing, and highly skilled in visual communications
Core Responsibilities
The Senior Brand Manager is responsible for driving the success of HST services and HST’s brand promise in the marketplace. He or She will:
- Manage all aspects of the brand across the firm’s professional Business Units by working closely with all professional staff of the firm to ensure professional service goals of the brand are met;
- Analyze the brand and current strategy and highlight areas of weaknesses or conflicting messages.
- Create a brand plan and brand strategy and ensure all aspects of HST services and activities align with the ethos and goals of the brand.
- Create an enduring brand message that results in increased professional services, brand loyalty and improved eminence in the market.
- Lead survey projects on core areas of the firm’s services with the purpose of organizing seminars and discussion forums;
- Liaise with media houses and create areas of collaboration with the purpose of building the brand.
- Champion the brand internally making sure all service lines of the firm understand the brand and its goals.
- Develop and sustain strong working relationships with all stakeholders.
- Develop high quality and effective marketing materials that align correctly with the overall brand strategy.
- Develop a realistic forecast of professional services revenue for the brand ensuring all parts of the firm are geared accordingly.
- Present the brand strategy to partners and directors and clients and professional services team at internal meetings.
- Seek out new professional services opportunities that fit with the brand and maximize all opportunities for growth.
- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.
Job Requirements
Required Foundation Competencies
Focuses on Client - Understands and ensures delivery on clients’ expectations and needs.
Builds Relationships - Maintains and nurtures business relationships across a broad network. This competence requires inter-personal teamwork and inter-personal skills.
Communicates Clearly and Effectively - Oral, writing, listening and presentation skills in widely spoken local languages and English are essential.
Develops Business-Identifies and develops opportunities to grow HST Services without compromising quality and integrity.
Education and Training
- We expect a Post-Graduate Degree in Brand Management/ Marketing and Sales. However, candidates who are confident to have all the foundational competences are encouraged to apply even with BA/BSc Degree in marketing management or related filed.
How to Apply
Applicants who fulfill the above qualification can send their application and required credentials by e-mail to: info@hst-et.com or submit their application in person to the Human Resource Manager at Wollo Sefer, Mina Building, 5th Floor until March 31, 2020. Only shortlisted candidates will be contacted for next stage evaluation.
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